Ethan Technologies rebrands, expands Indigenous arm

Ethan Technologies has rebranded to Ethan and will expand its Indigenous arm to include a cadetship program.

Ethan Indigenous is one of the country’s leading indigenous-led and managed technology enablement businesses, according to the company.

Tony Geagea, founder and executive director at Ethan said the cadetship will place 80,000 laptops in the hands of Indigenous students.

He said, “We are incredibly proud to be an Australian technology company which has invested significantly in not only helping provide technology into the hands of thousands of Indigenous students, but to work with our partners and customers such as Penske and Blannco to get at least 30 cadetships happening, next year, producing real career outcomes.

“There is no other technology organisation in Australia like Ethan Indigenous, chaired and managed by leading Indigenous people like David Liddiard.”

In addition to the expansion to Ethan Indigenous, this rebrand comes to reposition the company to provide more than IT, cloud and telecommunications according to Geagea.

To begin this evolution, it will open five new faciltiies in Australia and globally plus the unveiling of the Ethan Intelligence Centre.

To accelerate that fundamental market transition, Ethan is announcing the opening of five new facilities in Australia and around the world, as well as the refit of its Sydney Head office. Ethan also is also announcing the launch of one of the most advanced Network Intelligence Centres, in Australia this year.

Geagea said the new Ethan brand is aiming to double its growth in the next five years as they streamline its services to take advantage of the reality that the market is going through a period of consolidation.

“That will benefit Ethan and our customers because we provide a lot more than the traditional ICT providers. With Ethan, we have gone broad in our service provision and the combination of those integrated services provides more benefit for customers by reducing their IT overhead and costs, while retaining ‘a single throat to choke’ approach,” he said.

“We are constantly adding more services and we reinvest back into the company to create more, rather than acquiring them, which can risk integration and cultural challenges.”

According to Geagea, the rebrand to Ethan is timed perfectly for the company’s customers to make it “easier for them to innovate at a time of skills shortage”.

“Working with Ethan means they no longer have to dedicate precious skills to manage the services which form the foundation of their innovation – we can do that for them, and free them up to focus their resources on innovation. The Ethan Intelligence Centre will provide customers with peace of mind in terms of meeting data sovereignty and data privacy compliance,” he explained.

“This is what our customers want – one supplier they can trust, which removes risk while reducing costs and that allows them to consolidate their services with one provider which means we can invest more into them. It also means they don’t have to manage multiple providers as we streamline that process for them.”