Customers demand better online banking

By

Will desert banks without more personal online service.

A recent Gartner study highlighted the rising expectations consumers had of online banking services.

The analyst firm predicted that banks which do not react now risk losing customers in the future.

"Banks that neglect personalisation trends now will sacrifice online – and possibly mobile – banking customers later," said Stessa Cohen, research director at Gartner.

Gartner studied the behaviour of nearly 4,000 consumers in the UK and the US. More than half used online banking services.

And while security was understandably ranked as the chief concern for users of online banking, their other priorities show they are becoming more discerning in their appreciation of online banking, said Cohen.

“Customers want to personalise their experiences and analyse their transaction and payment data, so they can better manage their money, pay bills and transfer funds,” she added.

Customers demand better online banking
Got a news tip for our journalists? Share it with us anonymously here.
itweek.co.uk @ 2010 Incisive Media
Tags:

Most Read Articles

ANZ's technology division to be impacted by planned cuts

ANZ's technology division to be impacted by planned cuts

ING Bank Australia cuts days off rate renegotiation, loan top-ups

ING Bank Australia cuts days off rate renegotiation, loan top-ups

NAB makes cuts to technology and enterprise operations division

NAB makes cuts to technology and enterprise operations division

Bendigo Bank set to axe 145 "jobs" in technology division

Bendigo Bank set to axe 145 "jobs" in technology division

Log In

  |  Forgot your password?