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China's Alibaba launches 'outlet' platform to shift luxury overstock

By Staff Writer

May 7 2020 12:27PM

Targets younger consumers.

China's Alibaba launches 'outlet' platform to shift luxury overstock

Chinese e-commerce giant Alibaba Group has launched a new luxury platform targeting younger consumers that also aims to help high-end brands shed excess inventory built up during the global coronavirus lockdown. Chinese shoppers account for more than a third of global luxury goods spending and ...

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