Broadband is the service we cannot live without

Broadband is rated as the communication service that North American consumers can least live without, according to new research.

In-Stat’s report suggests that the high perceived value of broadband offers clues about the way in which next-generation consumer applications, such as personal telephone numbers and address books, individual mail boxes, and user profiles, will be adopted.

“Clearly, existing behaviour plays a significant role in future household buying decisions,” said Keith Nissen, In-Stat analyst.

“But the fact that consumers have embraced broadband in a very short period of time illustrates that consumer attitudes, regardless of age, income, or geography, can change.”

The research, 'A Study of Broadband Households and IMS Consumer Markets', found that there is significant diversity among broadband households regarding lifestyle, interests, activities, and buying behaviour, but all segments rate broadband as their most valued communications service.

According to the report, 85 percent of all broadband household segments are interested in receiving a quadruple play of services over their broadband connections.

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