Booktopia said it plans to make “significant investments” in refreshed inventory and create 100 new jobs at its Sydney-based Customer Fulfilment Centre (CFC) and headquarters.
The online book retailer entered into voluntary administration early July with McGrathNicol Restructuring overseeing proceedings [pdf].
By mid-August it was announced omnichannel consumer electronics retailer, digiDirect had acquired Booktopia [pdf].
Last Thursday, Booktopia said via LinkedIn, “we’re making significant investments in refreshing our inventory and are pleased to announce the creation of 100 new jobs at our state-of-the-art Sydney-based Customer Fulfilment Centre and headquarters.”
The company said, “This new chapter for Booktopia brings fresh energy and innovation while preserving the legacy that's been built as Australia's leading online bookseller.”
The organisation added “some of you have been affected in recent months, and addressing these matters is our immediate focus”
“We are proactively communicating updates, and are here to answer your questions every step of the way.”
Booktopia had already commenced developing a new $12 million highly automated customer fulfilment centre (CFC) in South Strathfield, Sydney in 2023 to support future expansion.
New owner, Shant Kradjian, managing director of digiDirect, said in a separate LinkedIn post, “While digiDirect and Booktopia will remain separate entities, we are focused on revitalising the business with new systems and processes.”
“Leveraging my 18 years of experience in expanding digiDirect, I am confident that together with our dedicated staff, we can elevate Booktopia to new heights.”
He added, “With this new chapter, we aim to enhance Booktopia’s impact, solidify its role as a vital link between authors and readers, and ensure it remains a beacon in the Australian literary landscape.”