Atomic.io raises $4.5m in Series A, expands to Australia

CX messaging platform Atomic.io has raised $4.5m in its Series A funding round and will be expanding into the Australian market.

This funding will help the company’s expansion in the Australian market.

The funding round was led by Movac, with participation from director and existing shareholder Rod Drury, K1W1, Hoku, and a group of investors including Xero Co-founder Hamish Edwards and former Xero executives Paula Jackson, Alistair Grigg, Paul Williams, and Ben Styles.

Non-executive director and shareholder Rod Drury said, “The future of customer experience is proactive and personalised. Apps should work for you and let you know what you need to do next and give clear options. Atomic.io provides a platform for app developers to deliver those experiences.

“With this funding from Movac and our other investors in place we’re excited to build the Atomic team to service this exciting opportunity.”

Ben Pujji, CEO at Atomic.io said, “It is a thrill to see Atomic.io provide so much value so quickly for our customers, and we’re excited to expand that impact to Australian businesses. We’ve got two amazing people on board in Carol Yeomans and adviser Ben Styles, and are looking to expand the team in Australia over the coming months.”

Mark Vivian, lead investor and Movac Partner said, “What attracted me to the business was the quality of the team that’s been assembled, the clear market need, and case studies as to how enterprise customers have been able to extract significant value from using Atomic.io solutions.

“With a solid foundation of enterprise customers in New Zealand, and growing momentum in Australia and the US, we look forward to using our experience and networks to accelerate the business even further.”

Atomic.io is led by Ben Pujji, ex Bank of New Zealand and Alastair Grigg, ex COO Xero and CIO Air New Zealand, Atomic.io has experienced growth in New Zealand.

Customers include major enterprise businesses ANZ, Foodstuffs North Island, Kiwibank, BNZ, Kiwi Wealth, Southern Cross and Figured. Following early US market activity, Atomic has also signed health technology provider SS&C Health.

Vivian will join the Atomic.io board.