Journalists from the Asia Pacific region gathered at EMC's Innovation and Development Centre in Singapore for one of three global 'megalaunch' events.
on Jan 19 2011 2:20PM
EMC uses its Innovation and Development Centre to walk customers through their "journey to the private cloud".
Journalists were invited to 'megalaunch' events in Singapore, New York and London for the launch of 41 new EMC products.
EMC entered the Guinness Book of World Records with four marketing stunts, announced by its regional marketing VP, Chris Lee.
Steve Leonard, EMC's president of Asia Pacific and Japan, addressed journalists in the company's executive briefing room.
The company enlisted a Singaporean martial arts group to break 38 vinyl records in 30 seconds -- breaking the previous world record of 23.
Other record-breaking stunts were: cramming 26 people in a new-model Mini Cooper; jumping a Harley Davidson over 40 EMC VMAX arrays; and constructing the largest ball of tape to celebrate the decline of tape storage.
EMC Executive Chairman Bill Teuber described an aggressive acquisition and R&D strategy. In 2010, EMC spent US$2 billion on R&D, and US$3 billion on acquisitions, he said.
EMC's unified storage division president Rich Napolitano described the company's bid for the midmarket: the VNX family.
Symmetrix and virtualisation product group president Brian Gallagher said software upgrades enabled 5,000,000 virtual machines on a single scale-out VMAX cluster, and a 100 percent speed boost.
EMC's backup and recovery systems division president, BJ Jenkins, described plans to get customers off tape and onto de-duplicated disk. He described EMC's new Data Domain Archiver as the industry’s first deduplication system for long-term, disk-based storage.
Journalists toured the Innovation and Development Centre in Singapore.
A monitor at the facility's entrance displayed a continuously updated estimate of the world's data. On the afternoon of 18 January, when this photo was taken, EMC's estimate was: 96,070,825,864,597,357,767 bytes.
An EMC representative describes its aim to simplify and speed up storage.
EMC likens the evolution of storage to the development of telephony.
An EMC representative demonstrates its Unisphere storage management software.
EMC said the VNXe was to its traditional offerings as the Mini Cooper was to BMW. The new entry-level storage device was thus displayed in the boot of a Mini Cooper.
The VNXe's bigger brother, the VNX, perform up to 150,000 input/output operations per second using multicore Intel Xeon 5600 processors and software improvements.
The VNX supported fibre-channel, iSCSI, FCoE, NFS, CIFS, SOAP and REST storage, and 6 Gbps SAS, Nearline SAS and SSD drives,
EMC's new Data Domain Archiver was touted as the fastest in-line deduplication system, and boasted 570TB of usable storage in a single deduplication domain.
EMC uses its Innovation and Development Centre to walk customers through their "journey to the private cloud".