The end of 'fear factor' marketing nowhere in sight

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The end of 'fear factor' marketing nowhere in sight

The screaming headlines have been running for years. Whether they're in press releases about cybercrime exceeding international drug profits or the billions of dollars lost to breach disclosures or videos highlighting the meltdown of power generators due to a myriad of vulnerabilities, the anti-malware industry has long relied on fear to move their products.

Granted, malware criminals do not wish their business and government victims well, but after a decade of scare mongering, the sight of malware vendors putting on a sheet and saying “boo!” fails to incite excitement.Fear-factor marketing of anti-malware products is falling flat for a number of ...

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