Editorial: Security boosts your brand

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Editorial: Security boosts your brand

How often does the word "brand" pop up in conversations with your fellow professionals? I'd stick out my neck and say hardly ever.

Perhaps you should talk about it more often. This month, a report from the CMO Council, a global marketing organisation, focuses on the correlation between information security and corporate reputation. More specifically, it outlines the impact this may have on customer behaviour and the ...

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