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Home
ad fraud
ad fraud
‘Godfather of adtech’ undoes his own work: Brian O’Kelley
Rectifies environmental challenges of advertising.
Velvet-Belle Templeman
Oct 20 2022 3:38PM
Governance
Digital ad fraud to hit $US68B this year: Juniper Research
CMOs continue bleeding billions. Share holders and consumers pay the price.
Staff Writers
Feb 22 2022 7:32AM
Governance
Brands on older versions of Google Analytics face higher fraud risks
Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham
Feb 22 2022 6:54AM
Marketing
Anatomy of a digital ad fraud: Rapidfire counterfeit operation netted $US10 million a month
Fraud evades traditional mitigation techniques.
Andrew Birmingham
,
Tom Duvall
Aug 27 2021 4:18PM
Digital Nation
Business loses billions to digital ad fraud each year. Here's how IT can help
[Requires login] Cross-functional approach to stem the losses.
Andrew Birmingham
,
Velvet-Belle Templeman
Aug 20 2021 5:00AM
Digital Nation
"We haven't solved ad fraud because we don't want to": Augustine Fou
[Requires login] There is no incentive to intervene.
Velvet-Belle Templeman
Aug 20 2021 5:00AM
Digital Nation
Marketers lack the skills to tackle ad fraud alone
[Requires login] Understand the ad fraud models.
Velvet-Belle Templeman
Aug 20 2021 5:00AM
Digital Nation
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