Case study: Sustainable Salons uses technology to reduce waste

Sustainable Salons has streamlined its processes to help more salons become environmentally friendly.

The brand aims to make Australia’s hair salons more sustainable by diverting its waste from landfill and using them to create new products.

Paul Frasca, founder of Sustainable Salons spoke to Digital Nation about how implementing a CRM platform has helped them reduce waste.

He said in the first few years of starting there was no need to be digital, but soon realised that technology could help them work

“Once we realised that we had a service that people wanted, we realised that data is God,” Frasca explained.

“We quickly had to realise that we need to start having a digital-first approach to understand not only how to scale our business, but how to capture good data along our journey. We knew the better the data we could get, the faster we could scale and provide a service to more areas.”

Frasca said Sustainable Salons looked to Salesforce to measure the impact and has seen impressive results from the past three years.

“We've still got another good two years to go to have every part of the organisation now working within the single platform,” he said.  

One of the biggest changes Frasca has seen using Salesforce is the ability to collate data in real-time.

“We've got our Depot app, when materials and all the things that we collect come into the depot, we can now collate all that data in real-time, that comes back to our head office. We can measure our impact, which is important to us,” he said.

“Another part is the FSL app, which is our driver app. Our drivers now don't need to use an Excel sheet, they wake up in the morning log in, and it tells them their first pickup is here and they'll be home at this time, it sends them on their journey for the day.”

Frasca said he has found the marketing cloud to give Sustainable Salons a leg up. 

“Prior to marketing cloud, all of it had to be done manually. We didn't get great dashboards on knowing how our advertising dollars were being spent, and how much money was being wasted,” he explained.

“Now we're getting tight data on understanding where we want to put our investment. What platforms are working better for us.”