Vodafone has announced a range of all-you-can-eat prepaid mobile plans that mirror its 'Infinite' contract plans.
Vodafone branded the new plans 'All-time', after having faced legal action for its 'Infinite' branding last year.
The mobile operator’s ‘Infinite’ plans drew the ire of competitor Optus in December, after the SingTel-owned telco was taken to court by Australia’s competition watchdog for advertising its 'Unlimited' plans in a misleading way.
Optus attempted to have the Federal Court of Australia restrict Vodafone from using the term ‘infinite’, but ultimately failed and was ordered to pay Vodafone’s legal costs.
Vodafone did agree to an undertaking, however, under which it would provide greater clarity around the long list of exceptions to what was 'infinite' about the plan.
The two prepaid plans announced today no longer include the word 'infinite' in the branding, although the word was still used extensively to describe the service. Vodafone used the word ‘infinite’ 28 times in its press release.
Vodafone's larger 'll-time' plan costs $55 a month and includes unlimited standard voice calls to landlines and Vodafone/3 mobiles, unlimited standard text messages and 1 GB of data. A $35 plan reduces the window for free calls to off-peak times and the data allowance to 250 MB.
The list of exemptions – aspects of the service that are not ‘infinite', included:
|
Offer |
...and the catch |
|
Infinite standard calls |
But not in peak hours on the $35 plan (only between 7pm and 7am, and on weekends) |
|
No international calls, no video calls, no directory assistance calls, no 13/15 and 18 numbers, no voicemail retrieval and no re-routed calls. |
|
|
Infinite text messages |
Only to domestic, personal users - no international texts, premium texts, re-routes or messages sent to the Pivotel network |
|
Infinite access to social networking sites |
Only if your phone supports them. |
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