He also said that the company had been reducing costs by reducing the number of components used.
Hirai also confirmed that plans were afoot to switch the manufacture of the RSX 'Reality Synthesiser' graphics processor, developed by Nvidia, from 90nm to 65nm fabrication by this autumn.
So you'll soon be able to have a PS3 in your living room without feeling like you are living on a sub-tropical heli-pad.