Sitecore appoints Joey Lim to lead APAC and Japan

Global digital experience management software Sitecore has today appointed Joey Lim to run its APAC and Japanese operations.

Lim leaves Bytedance, developer of video based social networking platforms including Tik Tok, and its Chinese counterpart Douyin, after two and a half years with the company. Her most recent role was VP APAC for Bytedance’s enterprise SaaS platform Lark, which she helped launch.

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In a Linkedin post on the move she said, “Lark has gone from an unknown to an app that won awards and recognition in APAC, and I get personally recognised through awards and nominations too. I close this chapter last week, filled with pride with the team's achievements, and am confident of their continuous growth.”

Lim will report to Sitecore’s global chief revenue officer Monte Wilson and will be responsible for driving the company’s sales and growth strategy in the region, from her base in Singapore.

According to Wilson, “Joey has a tremendous track record in building successful software businesses in the region and we are delighted to have secured her skills to lead Sitecore in our APJ region.”

“We were looking for an outstanding individual to take Sitecore to the next level and we know that Joey’s experience in building teams and delivering on ambitious goals will benefit our teams and clients.”

Sitecore secured US$1.2 billion in its January funding round, and has set its ambitions for aggressive growth, the company says.

According to Lim, “Sitecore has a brilliant culture and a vast network of dedicated partners across the Asia-Pacific and Japan markets and I wanted to be part of that opportunity.”

“In 2022, the pressure for enterprises to deliver seamless digital experiences, including best practice content and commerce services, will only intensify, and I am looking forward to helping our customers deliver on that opportunity.”

Lim’s role will focus on the enablement of digital transformation through content, commerce and operations for Sitecore customers, which span more than a third of the Fortune 100 and nearly half of the S&P Global 100.