Salesforce snaps up MapAnything

Salesforce has bought out location-based software maker MapAnything for an undisclosed sum.

The two companies already share a common platform - MapAnything is built natively on the Force.com platform and is sold via Salesforce’s AppExchange.

MapAnything adds “map-based visualisation, asset tracking and route optimisation” to field force users of Salesforce’s customer relationship management cloud platforms.

“With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success,” the company said.

MapAnything CEO and co-founder John Stewart said in a blog post that his company had “over 1900 customers”, including the likes of Unilever and Michelin.

“The location market is expanding rapidly, and the addition of MapAnything to Salesforce will help the world's leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what’s being done in real time and what they can learn to improve going forward,” Stewart said.

“In our nine-plus years in existence, we’ve been a Salesforce SI partner, an ISV premier partner, and a Salesforce Ventures portfolio company.

“We are very excited to start the next chapter in our journey once the deal closes.”

MapAnything had raised around US$84 million ($117 million) from investors over several funding rounds, including from Salesforce itself via Salesforce Ventures.