Q83 raised $3.2m, launches digital creator platform Kitly Creator Network

Australian technology brand Q83 has raised $3.2 million and launched its Kitly Creator Network, a platform for Australian talent agencies and independent creators.

This platform is a centralised database with real-time reporting data as well as integrated business tools for talent, Q83 said Kitly is a solution to inactive mass databases that currently exist.

In just 6 months more than 16,000 independent creators have joined Kitly to use its media kit builder, campaign management, invoicing, or reporting tools.

Kitly Business, the brand side of the platform, is used by top Australian talent agencies including Simone Landes’ The Lifestyle Suite, Roxy Jacenko’s Ministry of Talent, One Management, Talent Ink, Mumpower, Day MGMT, Ivy Talent Co, Lime Agency and more.

Anthony Richardson, managing director and founder, Kitly said professional content creators and influencers are unquestionably powerful drivers of marketing strategy, but finding and connecting with the right talent efficiently can be a struggle for many businesses and marketing agencies.

“The biggest problem facing brands and marketers is that finding talent manually is resource-intensive or they’re using costly and outdated databases where the talent isn’t active because they didn’t choose to be listed, so they often don’t get a timely turnaround to start a campaign,” he said.

“Kitly Creator Network was made to streamline this process so that marketers and brands are able to quickly source pre-authenticated managed and independent talent. Brands will have instant access to thousands of influencers and be able to shortlist and report on them all from the same platform.”

Patrick Whitnall, an endorser of the Kitly Creator Network and Marketing Director of Twentyfivefour as well a Deputy Chair of the Australian Influencer Marketing Council said marketers and agencies often connect to platforms as a tool to discover influencers, however, the creators are often disconnected to the platform, creating a slow, or unresponsive connection on a potential partnership.

“Frustration builds which pulls into question the trust and credibility in the market. Kitly already forms an integral part of a creators’ business, through media kits and invoicing, enabling them to focus on creating,” Whitnall said.

“The launch of the Kitly Creator Network adds a deeper solution for brands, agencies and agents by ensuring creators are active and in-market for partnerships. The added feature of being able to view the creator’s media kit in their profile also increases efficiency in the campaign flow.”

Kitly Creator Network operates on a subscription-based model for talent agencies, brands, and marketing agencies, and provides free access to creators. Kitly has also incorporated secure access to the talent’s audience demographics and performance insights on social content such as Instagram Stories that update in real-time and can be viewed after a post has expired.