NAB accused of dishonesty by social media commentators

Gledhill concluded that UBank's attempt to use social media was "a dishonest and not-very-clever attempt to harness the wisdom of the crowd."

Commenter Stephen Collins agreed. "[User generated content] and social media efforts will be seen through by the community as manufactured and artificial if there’s even a sniff of fake about them. Big (or any) brand beware! It’s critical you talk to someone who understands this stuff." iTnews has contacted UBank for comment.

NAB said in a statement to iTnews:

"NAB created www.myfuturebank.org to seek feedback from consumers on what they were looking for in a bank. This was a genuine attempt to collect information in order to make UBank a great banking experience for our customers.

"There has been no authorised attempt to market UBank by NAB employees contributing to independent blogs.

"If NAB responds to a blog entry, the contributor is clearly identified as a member of our organisation to ensure transparency with the public.

"Any unidentified comments are unauthorised and are not necessarily the view of the Bank. NAB has not authorised marketing activity on any other blog sites for the promotion of UBank."

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