The purchase gives Microsoft location and mapping technology that sit beside its existing offerings such as Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform.
In addition the software giant said the deal offered "future integration potential" for a range of other Microsoft products and platforms.
Sharon Baylay, general manager of the Online Services Group at Microsoft, said: “This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business beyond the UK and globally.”
Multimap will operate as a wholly owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the Online Services Group.
Terms of the deal were not disclosed.
Microsoft finds way to buy Multimap
By
Robert Jaques
on
Dec 13, 2007 7:18AM
Microsoft announced today it has acquired UK mapping firm Multimap for an undisclosed sum..
Got a news tip for our journalists? Share it with us anonymously here.
Partner Content
Promoted Content
Security "mindset shift" needed to protect organisations
Promoted Content
How to turn digital complexity into competitive advantage
Promoted Content
Why rethinking your CMS is crucial for customer retention
Promoted Content
Winning strategies for complaints and disputes management in financial services
Sponsored Whitepapers
Free eBook: Digital Transformation 101 – for banks
Why financial services need to tackle their Middle Office
Learn: The latest way to transfer files between customers
Extracting the value of data using Unified Observability
Planning before the breach: You can’t protect what you can’t see
.png&h=146&w=240&c=1&s=0)
