Mario Shopping Kart: Nintendo unveils Tokyo store to lure casual gamers

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Mario Shopping Kart: Nintendo unveils Tokyo store to lure casual gamers

Step towards greater commercialisation of its cast of popular characters.

Nintendo Co Ltd unveiled its first Japanese store on Tuesday in Tokyo's trendy Shibuya shopping district, in a step towards greater commercialisation of its cast of popular characters. The Nintendo Tokyo store in the fashion-focused Parco department store marks the latest move into the mainstream...

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Tags:
hardware mario networking nintendo strategy

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