Mario Shopping Kart: Nintendo unveils Tokyo store to lure casual gamers

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Step towards greater commercialisation of its cast of popular characters.

Mario Shopping Kart: Nintendo unveils Tokyo store to lure casual gamers
Nintendo Co Ltd unveiled its first Japanese store on Tuesday in Tokyo's trendy Shibuya shopping district, in a step towards greater commercialisation of its cast of popular characters. The Nintendo Tokyo store in the fashion-focused Parco department store marks the latest move into the mainstream...

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