Manchester United launches collectable NFTs

UK football club Manchester United has released a collection of NFTs designed to educate, reward and unite its fans.

This digital initiative is powered by the club’s official blockchain partner, Tezos, which it calls an “advanced and sustainable” blockchain.

This represents the next step in developing compelling new fan experiences through Web3 technology.

According to Manchester United, fans who claim the gifted digital collectible from the Tezos platform will own a coveted piece of United history, joining the Club on its journey into Web3, with future plans for both gifted and purchasable NFTs to be released throughout the season.

The first of these drops will be priced at £30 (AUD$52.60) with 20 percent of proceeds going to Manchester United Foundation.

Supporters will also be able to join the Club’s new virtual world via Manchester United’s official Discord – a social platform that allows communities to come together around their favourite topics.

Members of this global community will be able to engage with the Club, players, legends and thousands of other like-minded fans. Fans who register interest at manutd.com/collectibles will be the first to receive an invitation and information on how to join United’s Discord community.

�� Club memorabilia is evolving.
�� Register to hear more ⬇️

Powered by @Tezos and brought to you by Tezos ecosystem companies. #RegisterClaimUnlock || #CollectUnited

— Manchester United (@ManUtd) November 14, 2022

Phil Lynch, CEO of digital products and experiences at Manchester United said, “Much like the football traditions of old, such as collecting match programmes, club badges and sticker books, fans will soon have the additional option to collect this new type of digital memorabilia.

“The first digital collectible is being gifted to fans by a Tezos-powered platform, and with the support of Tezos Foundation we will join fans on their journey into this new world, with the club providing education and guidance along the way.”

Lynch added, “Having watched the Web3 space closely and consulted with fans for their views on how this unique virtual world should operate, we’ve worked with the Tezos ecosystem teams to apply these learnings and believe that the launch of Manchester United digital collectibles is different to others, providing the option of unique and enhanced engagement opportunities to our incredible fans.”

The official Discord channel is central to the Club’s mission to help fans navigate the exciting new Web3 space. Fans who claim a digital collectible from the Tezos platform will be able to unlock access to communities on Discord, where they can submit creative ideas for future digital collectibles and share matchdays together in the new, fan-led, virtual community.

A number of subsequent digital collectible drops will be available for purchase later in the season via the digital platform on the Tezos blockchain.