Lego builds multi-player online game

By

Merging online interaction with physical play.

Lego builds multi-player online game
The Lego Group has begun working with independent game development company NetDevil to develop a massively multiplayer online game.

Lego said that it intends to merge the online world of social interaction with physical play through the partnership.

"As children around the world continue to spend more time online we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, executive vice president for the community, education and direct division at Lego Group.

The company believes that the Lego brand represents values of construction, creativity and problem-solving that complement the multiplayer online game market.
Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:
buildsgamelegoonlinesoftware

Sponsored Whitepapers

Digital Transformation That Works in the Real World
Digital Transformation That Works in the Real World
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Transforming IT for the Hybrid Era
Transforming IT for the Hybrid Era
Powering secure AI at the Edge: What you need to know before it’s too late
Powering secure AI at the Edge: What you need to know before it’s too late
Ditch the Spreadsheets. Build a System That Grows With You.
Ditch the Spreadsheets. Build a System That Grows With You.

Events

Most Read Articles

Gov quietly launches onshore instance of GPT-4o for APS

Gov quietly launches onshore instance of GPT-4o for APS
NDIA embarks on architectural overhaul of scheme systems

NDIA embarks on architectural overhaul of scheme systems
ACT’s $30m HR system upgrade under scrutiny amid high staff turnover

ACT’s $30m HR system upgrade under scrutiny amid high staff turnover
Home Affairs signs $25m biometrics renewal with Unisys

Home Affairs signs $25m biometrics renewal with Unisys
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?