IKEA to revamp app as store strategy shifts

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IKEA to revamp app as store strategy shifts

Customers visualise products in the context of their own homes.

IKEA is launching a new app to allow customers to shop remotely for products they can visualise in the context of their own homes, lessening the need for them to travel to its vast network of self-service, out-of-town stores. The world's biggest furniture retailer is shifting its business model ...

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