IKEA to revamp app as store strategy shifts

By

Customers visualise products in the context of their own homes.

IKEA to revamp app as store strategy shifts
IKEA is launching a new app to allow customers to shop remotely for products they can visualise in the context of their own homes, lessening the need for them to travel to its vast network of self-service, out-of-town stores. The world's biggest furniture retailer is shifting its business model ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

NSW gov to house drones permanently at traffic hotspots

NSW gov to house drones permanently at traffic hotspots

Health signs $37m device-as-a-service deal

Health signs $37m device-as-a-service deal

Third of chip production could face copper supply disruptions by 2035

Third of chip production could face copper supply disruptions by 2035

Apple loses bid to dismiss US smartphone monopoly case

Apple loses bid to dismiss US smartphone monopoly case

Log In

  |  Forgot your password?