Havas Media Group appoints e-commerce director

Havas Media Group has appointed ecommerce practitioner Brendon Peters as e-commerce director of Havas Market, the groups newly launched full-service ecommerce offering.

The appointment of Peters will help develop Havas Market’s commerce product suite across the Australian offering’s full spectrum of capabilities, including commerce consultancy, customer experience, ecommerce and online marketplace strategy, fulfilment strategies, operations, CRM, and analytics.

Virginia Hyland, CEO of Havas Media Group said, “Peters has a wealth of experience, both client and agency side, and a credible, unique point of view around how we can design and deliver a meaningful impact on a business as a proven partner.

“The past 12 months have seen us grow and transform some of Australia’s most loved brands in the ecommerce space. With Brendon joining the team, our clients will immediately reap the benefits of his proven experience as they continue their ecommerce journey.”

Peters will work closely with clients to collaboratively solve complex business challenges and transform their ecommerce strategies to deliver tangible results, including driving incremental revenue, according to Hyland.

“Another key component of Brendon’s role will involve providing end-to-end strategic recommendations across the entire ecommerce ecosystem,” she said.

Peters’ past experience includes being the e-commerce manager at ASX-listed Noni B Group, head of e-commerce at House of Quirky, a senior consultant at Practicology ANZ and global ecommerce accelerator Pattern International.

Peters said, “By putting the customer first, we are creating superior customer experiences across all our clients’ channels – helping them achieve targets, but also helping them understand their business needs to scale.”

Havas Market is a tailored iteration of the global Havas ecommerce offering designed for the needs of the Australian market. Its capabilities have been fully integrated into the broader Havas Media business, ensuring ecommerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the entire customer journey.