Google tests domain registration service

Google has dipped its toes into internet domain registrations with the setup of Google Domains, allowing a small handful of customers to test buying and searching for domains on its platform.

The service, currently in beta, is only initially open via invitation from Google. The company wants to address feedback on the service and ensure its customer support and infrastructure is up to scratch before offering it to the public.

Google has partnered with web development companies Shopify, Squarespace, Weebly and Wix to provide an optional website hosting service for an additional fee.

In order to differentiate the new service, Google has offered private registrations - concealing the personal information provided at the point of registering a new domain - at no additional charge.

The advertising giant will offer customer support via phone and email for the working week, from 9am to 9pm EST; branded email that can be forwarded to an existing email account with up to 100 email aliases available; domain name forwarding; and up to 100 sub domains.

A variety of generic top level domains (gLTDs) will be available to users, including .guru.

Google has not yet revealed when the service will be available to the wider public nor any pricing information.

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