Google offers new replacement for advertising cookies

By

After 'FLoC' falls short.

Google offers new replacement for advertising cookies
Google has announced its second try at enabling advertisers to buy ads based on users' browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web browser by the end of next year, which ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
advertisingcookiesgooglereplacementsoftware

Sponsored Whitepapers

Transforming IT for the Hybrid Era
Transforming IT for the Hybrid Era
Powering secure AI at the Edge: What you need to know before it’s too late
Powering secure AI at the Edge: What you need to know before it’s too late
Ditch the Spreadsheets. Build a System That Grows With You.
Ditch the Spreadsheets. Build a System That Grows With You.
Gaining a Competitive Advantage with Communication APIs
Gaining a Competitive Advantage with Communication APIs
Leverage Technologies: Industry-Tailored ERP Implementation for Growth and Compliance
Leverage Technologies: Industry-Tailored ERP Implementation for Growth and Compliance

Events

Most Read Articles

Gov quietly launches onshore instance of GPT-4o for APS

Gov quietly launches onshore instance of GPT-4o for APS
NDIA embarks on architectural overhaul of scheme systems

NDIA embarks on architectural overhaul of scheme systems
The ABC implements data warehouse amid governance restructure

The ABC implements data warehouse amid governance restructure
ACT’s $30m HR system upgrade under scrutiny amid high staff turnover

ACT’s $30m HR system upgrade under scrutiny amid high staff turnover
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?