
The list of the top 10 developments that have had the "most significant impact on electronic commerce" in the past 10 years also includes iTunes, eBay, Amazon and broadband.
"E-commerce has provided a significant engine for the growth of the global economy and has sparked the delivery of a multitude of innovative products and services," said SIIA president Ken Wasch.
"It is no surprise to see Google rank as the most important e-commerce development in the past 10 years. But the list also includes several e-commerce tools that have become so commonplace that we almost forget they did not exist 10 years ago.
"Ubiquitous broadband access, extensive Wi-Fi connectivity and access to open standards are simply fundamental to e-commerce today."
The list also recognises more recent developments including user-generated content on web 2.0 sites.
SIIA Top 10 Most Significant E-commerce Developments of the Past 10 Years:
1. Google (September 1998)
2. Broadband penetration of US internet users reaches 50 per cent (June 2004)
3. EBay auctions (September 1997)
4. Amazon.com (IPO May 1997)
5. Google AdWords (2000)
6. Open standards (HTML 4.0 1997)
7. Wi-Fi (802.11 1997)
8. User-generated content (YouTube 2005)
9. ITunes (2001)
10. BlackBerry (1999)
The list was compiled by policy and industry experts from a wider list of developments chosen by SIIA staff. Voting occurred over the past month.