Feature: RIM readies PlayBook for fighting Apple and Google

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Perhaps the biggest threat RIM faces is the impression its secure enterprise solution can be easily replicated or even dismissed as unnecessary, allowing employees to use their own device and handily saving corporations the cost of providing and managing a fleet of BlackBerrys.

Business software company SAP is certainly not waiting on RIM to move on its own mobile computing strategy. It has bought 3,500 iPads for internal use as it advises its more than 100,000 corporate customers that there is life beyond BlackBerry.

"There will be a need for one system that supports multiple devices," says the company's chief technology officer, Oliver Bussmann.

And SAP has one, called Afaria, which promises device-agnostic security and application management for Apple's iPhone and iPad and Android devices from Samsung. "Other device makers are catching up on encryption and how to share information without storing it on the device," he said.

RIM's Waterloo neighbor Open Text, a leading provider of software to manage enterprise content and workflows, recently bought a company that builds app platforms on any device.

No visibility

There is perhaps no other technology company on the planet, no other established company in any sector for that matter, whose future prospects elicit such determined variance of opinion as Research In Motion.

Its fiscal 2011 results are due by the end of the month, with analysts expecting the company's earnings to have grown by 44 percent to US$6.33 a share. Yet for the next twelve months, expectations range between US$4 and US$8 a share.

"The PlayBook is a great example of where we don't feel like there is any visibility whatsoever," said Tim Caulfield, head of equity research at Franklin Templeton's Bissett Investment Management. "It's extremely intriguing but it just leaves me with so many question marks."

Bissett exited its position in RIM by late in 2007 -- around the time RIM briefly became Canada's most valuable company -- after building it since early 2005.

They sold because the price "was discounting not only a bright future but an incredibly bright future in a scenario that would have required flawless execution and zero competition to come true," Caulfield said. RIM has had neither.

It's an app world after all

RIM is facing two distinct and powerful forces in its life-or-death battle for relevance as smartphones straddle corporate and consumer markets.

In one corner is Apple and the cult of Steve Jobs, a man who brought the computer company back from the brink by revolutionizing portable music, redefining what phones are for and reinvigorating a tablet market that lay dormant for years.

RIM, like much of the mobile phone industry, was blindsided by the popularity of Apple's first iPhone, which burst onto the scene in mid-2007 and was immediately set upon by a voracious developer community building small applications, now universally known as apps, to improve the experience.

The smartphone, once the domain of RIM and its addicted white-collar workers, had gone mainstream.

"RIM didn't expect iPhone to take off the way it did because it was so badly flawed from day one," the former RIM employee said. "They believed that users wanted great battery life, great security, great mail handling, minimal network use, and a great keyboard experience. They never expected users didn't care."

In the other corner stands Google, the darling of the first commercial wave of the Internet, a search engine machine that targeted mobile and within two years leapfrogged the U.S. smartphone market share of both Apple and RIM.

It gives its Android operating system away to all and sundry, its scale in turn refreshing the fortunes of the likes of Motorola and allowing once low-end manufacturers like HTC to play in the big-time.

Another giant of the pre-iPhone world, Nokia, has succumbed to the pressure, discarding its Symbian operating system to throw its lot in with Microsoft.

Both Apple and Android nurtured what are now thriving ecosystems around their products, populated by energetic third-party developers. RIM has many more coders writing for its BlackBerry platform but most work on proprietary programs that never see the light of the app store day.

"RIM dramatically misjudged ... they completely missed the rich user experience end of the market which is the driving force of smartphones today," said Chris Albinson, a Silicon Valley-based Canadian whose Panorama Capital has ploughed half of a $240-million fund into companies working in mobile.

With the PlayBook, RIM has lowered the barriers to developer entry by offering many more coding tools, dropping (first temporarily, now permanently) the entrance fee it charged and the requirement of a notarized identity, and incorporating a unified system to deliver payments collected via advertising, credit card and carrier billing.

The development environment RIM has built for QNX is similar enough to Android that coders can easily rewrite their applications for the PlayBook.

Albinson, who says RIM should open its Messenger and enterprise servers to the world to avoid irrelevance, is doubtful it's enough. "Every single venture capitalist in Silicon Valley is telling their companies to focus on Apple and Android," he said.

While most developers will make the choice to engage or shun RIM based on a perceived return on investment, one outfit started by a University of Waterloo graduate had that choice imposed on it by legal writ.

Kik'd in the teeth

Ted Livingston learned a little too much from his time at RIM, at least as far as the company's lawyers were concerned.

In a lawsuit filed late last year, RIM accused Livingston and his startup Kik Interactive of infringing patents relating to its BlackBerry Messenger platform to create what quickly became a popular cross-platform alternative to one of the unique consumer selling points of BlackBerry.

The move had a chilling effect on Jason Braverman, whose company Blue Planet Apps was working on similar software.

"They would have shut us down and then they would have sued us and probably gone a little crazy trying to figure out how we did it," he said. "But that's all history at this point because I dropped the project. And not only did I drop the project, I dropped RIM as a developer because it was just not worth it to develop for them anymore."

Braverman, who is also building a biometric scanner for Android and Windows platforms, said manufacturers using these platforms are forced to focus on improving their hardware offerings to be noticed, and RIM is struggling to keep up.

"There's no indication the company is doing anything interesting going forward, the stuff they're showing is ancient history at this point, the PlayBook isn't a really impressive device anymore compared to what's coming out," he said.

And Kik? It just scored US$8 million in series A venture capital funding and added group chat and picture sharing to its offering, which has close to 3.4 million users.

Meanwhile, elsewhere...

All is far from lost for RIM, however, especially in emerging markets outside of North America where carriers are much less likely to subsidize device costs, users are much more likely to prepay and smartphone penetration is much lower.

Nokia and RIM are frontrunners in the race to convert billions of feature phone users into data-wielding smartphone customers. And the Finnish company just gave itself a handicap with its Microsoft partnership unlikely to produce a refreshed product until late in 2012.

These are not trifling funds in play, either: the total North American market likely had handset sales of US$35 billion in 2010, the rest of the world around US$115 billion.

RIM retains a strange mix of pricing power and prestige branding in emerging markets, especially useful in countries with massive populations, rising economic power and expanding middle classes such as India, Indonesia and much of Latin America, especially Argentina and Brazil.

In such price-sensitive markets, RIM's ability to crunch email down to one-fifth its weight on competing devices and to use up to two-thirds less bandwidth to browse the web is a major drawing card. Add in BlackBerry Messenger as a free alternative to texting which can now be used to transfer airtime and other goods and the package is compelling.

"We have decidedly taken a different approach than some of our competitors and contemporaries. We decided to work closely with our carrier partners because we understand the physics and the economics" of their operations, Lazaridis said.

In early 2002, RIM was carried in around ten countries. Three years later it was in forty. By early 2008 its phones were sold by more than 350 carriers in 135 countries and by early 2010 it was 580 carriers and 175 countries.

Lazaridis is dismissive of suggestions the company he built right next to the university he attended is in any way deficient when stacked up against Californian competitors six and ten times its size.

"Just because the rest of the world wants to go one way doesn't mean it's the right way and we will continue to chart our own course," he said. "Don't let the hype cloud the truth."

(Editing by Jim Impoco and Claudia Parsons)