Although MySpace (19) still ranks higher in search activity, Facebook's open source policy regarding applications, combined with other unique functionality, has allowed it to soar in popularity.
US movie American Gangster, starring Denzel Washington, gained 162 percent in search activity after topping box office receipts this weekend to take in US$43.6m.
The film beat Jerry Seinfeld's Bee Movie, which saw a 700 percent surge in search popularity with web users. The death of Robert Goulet drove search interest in the singer/actor up 800 percent.
The Lycos Top 10 Search terms for the week ending 3 November were 'poker', 'Halloween', 'golf', 'fashion', 'Dancing with the Star's, 'YouTube', 'Disney', 'World Series', 'Thanksgiving' and 'Britney Spears'.
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