EasySend raises USD$50.5 million in Series B and appoints Datorama boss as Australian VP of Sales

No-code digital customer journey platform EasySend has raised USD$50.5 million in a Series B funding round led by Oak HC/FT, ahead of Australian expansion.

EasySend supports the digital transformation journeys of insurers including Cincinnati Insurance and NJM insurance Group as well as banks and credit unions including the likes of PSCU, Sompo and Petplan, assisting with digital customer journeys such as claims forms and customer applications.

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According to Tal Daskal, EasySend’s Chief Executive Officer, “EasySend helps enterprises accelerate their five-year digital transformation plans in just three months, making it simple for them to offer exceptional online customer experiences. We are grateful for the support we’ve received from Oak HC/FT and our other investors and are excited to continue helping more businesses make the digital leap forward.”

Existing investors that also participated in the round include Vertex IL, Intel Capital and Hanaco Venture as well as $5 million in venture debt from Silicon Valley Bank.

The company has seen a year of accelerated growth, and EasySend claims that its US revenues have increased ten-fold. EasySend has since opened its doors in Australia with plans to expand into the broader JAPAC market. By year end, the company plans to onboard 15-20 staff in Australia.

Joining the team to run the Sydney office is Mick O’Brien, VP of Sales APAC, who has been brought into develop and lead the APAC sales team and monitor key customer relationships in the market.

O’Brien was the former Managing Director of Datorama, acquired by Salesforce in 2018. He has also held a VP of Sales and Client Success role at adtech MediaMind, where he was involved in its subsequent sale for $414 million.

"Traditional methods of using PDFs and paper to submit a form of some type, for example an insurance claim or mortgage application, typically results in a poor customer experience,” says O’Brien.

"I’m sure most people have had a bad experience with printing off forms, scanning and emailing, and then repeating the process because it fails. It’s frustrating and research shows abandonment rates are high. Easysend’s no-code solution can turn a paper-based form or process into a fully digital customer journey in just a few days. The results mean happier customers, quicker turnaround times and less manual resources for enterprises. That’s something to get excited about.”

O’Brien says his focus will be on improving the processes of enterprise brands through no-code solutions.

"It’s rewarding to see the team grow in new regions and look at how we can provide a new level of local support to our customers. EasySend is a fun, dynamic and exciting company with a great culture and I look forward to leading the team across the APAC markets, eliminating one paper process at a time."