The Costa Mesa, Californian-based company says that the program seeks to increase reseller and other third party's product offerings to include backup, disaster recovery and storage solutions.
Under the program, resellers and other interested parties have two levels of authorization - standard or premier.
Both levels entitle resellers access to a partner Web site, as well as a range of marketing and sales assistance tools. The company says it will also help with advertising, providing logos and product images for partner web sites, as well as competitive analyses and white papers.
Premier level resellers can also get access to marketing development funds for approved marketing programs.