Changi Airport unveils metaverse dubbed ‘ChangiVerse’

Changi Airport Group (CAG) has collaborated with Accenture to create a metaverse experienced called the ChangiVerse.

The airport group said this is a fresh way for new audiences to connect with Singapore Changi Airport and explore its sights in the digital space.

According to Accenture, ChangiVerse is the first virtual experience being developed by an airport on Roblox.

Changi Airport has made its debut in the metaverse to reach a growing group of digital users and fans who want to explore travel destinations differently.

ChangiVerse is a digital representation of the physical airport where visitors can access a range of activities and social experiences.

Users can explore interactable spaces, such as a café or festive glamping tent, compete in minigames, and earn unique collectibles for their digital avatar. 

Hung Jean, group SVP enterprise digital ecosystem and business division at CAG said, “With ChangiVerse, we want to strengthen Changi Airport’s position as more than just a transport node, but a fun and magical destination where memories are created.

“With our customers becoming more digitally savvy and interacting in the digital space, ChangiVerse is also about engaging our customers and serving them better through innovation and experimentation, in line with our belief of customers being at the heart of everything we do.”

ChangiVerse is part of CAG’s ongoing efforts to revolutionise traveller and visitor experience through creativity and interactive technology.

CAG said the metaverse experience adds a new dimension to boost customer acquisition, engagement and brand loyalty.

Created in collaboration with Accenture’s Metaverse Continuum Business Group, ChangiVerse builds on the partnership between Accenture and CAG to develop, experiment and launch new digital products and services.

Both organisations said they will leverage innovative and emerging technologies to deliver a unique Changi experience across offline and online worlds.

Wee Wei Ng, Southeast Asia market unit lead for Accenture said, “We are privileged to collaborate with CAG to drive digital-physical convergence through ChangiVerse. By combining digital and physical worlds, ChangiVerse can simulate the airport environment, creating immersive experiences that elevate human interactivity to new dimensions, enhance customer experiences, and drive innovation.”