BlackBerry to offer Android apps

By

Looks to diversify business model.

BlackBerry has reached a licensing deal with Amazon that will allow the company to offer some 240,000 Android applications from Amazon's app store on the BlackBerry 10.

BlackBerry to offer Android apps

The move allows Blackberry to add a vast array of consumer-focused apps to its devices, while directing its own efforts toward developing enterprise and productivity applications.

The move is the latest by the smartphone pioneer to gain lost market share against Apple and Samsung as it attempts to reinvent itself under new Chief Executive Officer John Chen.

BlackBerry, which works with large enterprise clients and government agencies, to manage and secure mobile devices on their internal networks, is looking to diversify its business model.

The company is seeking to be a dominant force in machine-to-machine communications. The company's QNX software already is a mainstay in the automotive industry, powering electronic and other systems in a wide range of cars.

Blackberry intends to build on those ties and its security credentials to let enterprise clients build and customize in-house corporate and productivity applications for their employees.

Following the announcement of the Amazon deal shares of BlackBerry, which reports quarterly results early on Thursday, jumped 3 percent to close at $8.29US ($8.82AUD) on the Nasdaq.

Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

Telstra launches satellite messaging service

Telstra launches satellite messaging service

Telstra server migration cut access to emergency number

Telstra server migration cut access to emergency number

Telstra to move away from 'best effort' connectivity, let users tweak attributes

Telstra to move away from 'best effort' connectivity, let users tweak attributes

Telstra addresses external antenna claims by Vodafone

Telstra addresses external antenna claims by Vodafone

Log In

  |  Forgot your password?