The use of tablet devices by Australian businesses is set to grow significantly in the next 12 months, with the market Apple’s to lose, according to new research from Roy Morgan.
The research group predicts 31 percent of Australian businesses will have staff using tablets within 12 months, up from 23 percent, led by information, media and telecommunications businesses.
“While Apple’s iPad has clearly been the leading consumer tablet to date, there are reasons to doubt that it will maintain its dominant position as tablet usage extends into the business market,” said Nigel Smith, director of business research at Roy Morgan.
Roy Morgan said businesses with more than 200 employees are likely to make up a significant part of new tablet sales, with the number of tablets in use by business likely to increase by more than 50 percent over the next 12 months.
The research comes after a recent Telsyte report predicted the Australian tablet market would grow by 50 percent during 2013, with smaller devices such as the iPad mini and Google Nexus 7 expected to help drive market expansion.
After the information, media and telecommunications sector, mining tops the list of adopters, with nearly a third of Australian mining businesses using tablets, and an additional 15 percent planning to purchase, hire or lease tablets in the next 12 months. The wholesale trade sector leads the intention to buy category, with 18 percent planning to add tablets to their shopping list.
The education sector is also likely to be a big buyer of tablets, with 17 percent planning to buy, lease or hire in the next year.
Last year the University of Western Sydney said it would give away an Apple iPad to all new students who enrolled to study at the university in 2013, in addition to some 1500 academic staff also receiving a tablet device for use in teaching.