Aussie-based Pillar helps brands merge metaverses together

Blockchain technology developed by Australian-based company Pellar has been the basis of a merging of metaverses.

Translucia Metaverse (Translucia), a joint venture between MQDC and T&B Media Global brings Thailand’s leading real estate and entertainment conglomerates together, announced a merging of metaverses or a multiverse convergence solution through Pellar’s technology LightLink.

LightLink is an enterprise Layer-2 (L2) blockchain built to accelerate the entry of traditional businesses into Web3.

By offering a low-cost and easily accessible solution to enter multiple third-party metaverses, LightLink enables enterprises to move into Web3 at scale.

Roy Hui, founder and CEO of Pellar said, “This trailblazing project is a significant step forward for the advancement of the metaverse sector, both in Australia and internationally, and we are thrilled to be supporting our partners at T&B Media Global and MQDC in realising their vision for Translucia.

“Our LightLink network will underpin all activity that takes place on the Translucia Metaverse. Its establishment will provide a more cost-effective and efficient operating solution than earlier blockchains while offering the same peace of mind around security and reliability during day-to-day operations.”

At the forefront of materialising the metaverse, LightLink has supported Translucia in building critical infrastructure that will integrate third-party metaverse projects to enable interoperability, allowing for ‘multiverse convergence’ within popular Layer-1 (L1) blockchains like Ethereum and Polygon.

Through LightLink, metaverses built and owned by different players will be able to connect with each other as well as integrate functionalities. This opens up new avenues for trade, commerce, and collaboration between metaverse owners, furthering opportunities for innovation across the space.

Simultaneously, LightLink’s ‘multiverse convergence’ solution addresses the endemic fragmentation of the current Web3 ecosystem, allowing end-users to seamlessly connect across the ‘internet multiverse’, according to Pillar.

The Translucia Metaverse developers have also engaged specialist Melbourne-based digital and metaverse agencies Two Bulls and Run It Wild.

These two organisations are collaborating to create a catalogue of interactive digital products that hold both online and real-world value, with a view to driving brand and customer engagement within the Translucia Metaverse community.

In June 2022, T&B Media Global, its Australian-based Translucia development partners, and the Australian Federal Government announced a $100 million data centre investment in Melbourne which will further research and development activities for Translucia.

The LightLink Protocol is anchored on Ethereum, leveraging its security features while ensuring predictability and stability in gas fees. Through enterprise mode, LightLink enables users to interact with blockchains at a faster speed, higher efficiency, and lower costs by ensuring predictability in payment without compromise to speed and safety.

Athid Nanthawaroon, executive director, Translucia Company said, “Translucia is the ‘metaverse accelerator’ that the world needs as we move towards a new internet era. The present metaverse remains both abstract and fragmented; inaccessible to most legacy businesses let alone the average user.”

“Translucia will integrate various Web3 ecosystems into a single ‘multiverse’ that helps metaverse players unify their technologies, workflow, and user experience within one standardised platform. This collaborative intra-industry approach will not only accelerate humanity’s transition into hybrid reality, but create a more accessible and inclusive Web3 for everyone.”

LightLink is currently designed for Ethereum and Polygon and is set to enable interoperability with other prominent blockchains in the near future.