
According to ASUS, the decision to recruit additional retail partners was based on high consumer demand following the release of the Eee PC in Australia last month.
“The Eee PC has taken Australia by storm, fascinating the public and captivating the media. Due to the tremendous enthusiasm the Eee PC has generated, ASUS is pleased to be extending distribution to Australia’s major retailers to meet consumer demand,” said Ted Chen, managing director, ASUS.
On 1 December 2007, the Eee PC went on sale in Myer Sydney City and sold out within a few hours. The following day it was made available in Myer stores nationwide and sold out in all capital city stores by the close of business.
“The Eee PC has been moving fast since it hit Myer stores in December 2007 and continues to do so,” said Chen. “So far 80 percent of stock has been sold through major Australian retailers and we are trying to get as much allocation as possible from our headquarters to ensure there is stock on shelves. There is a high demand for the Eee PC worldwide and Australia is no exception.”
ASUS credited the retail success of the Eee PC to its portability and affordability.