Apple's Webkit to launch new privacy feature for ad tracking

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'Opaque' third parties blocked from measuring clicks.

Apple's Webkit to launch new privacy feature for ad tracking
Apple said on Wednesday its browser engine Webkit will launch a new technology to track advertising clicks and whether they lead to a product purchase while preserving the privacy of users. Users will not be uniquely identified across websites they visit in order to track ad clicks, and the ...

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appleconsumerprivacysecuritysilicon valleysoftwarewebkit

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