Analysts sceptical Sony's PS3 gamble will pay off

By
Follow google news

Company expected to lose US$3.29bn over two years.

Analysts sceptical Sony's PS3 gamble will pay off
Sony is expected to lose an estimated US$3.29 billion on the PS3 over the next two years according to analysts.

Paul Jackson, of Forrester Research, told The New Zealand Herald: "Sony is playing a long-term game for consumers' living rooms and future entertainment beyond gaming."

Sony's decision to include Blu-Ray technology is believed to have delayed the launch of the console.

"Sony is pushing the envelope of innovation here. In terms of production it has made a rod for its own back. The newness of the technology makes the console expensive to assemble and means that components are in short supply," Jaskson said.

Critics claim Blu-Ray isn't necessary, but Sony is sticking by its decision to include it.

"Including Blu-Ray is an indication of our determination to make PS3 future-proof," Phil Harrison, president of Worldwide Studios at Sony Computer Entertainment Europe told the paper.

"We need Blu-Ray as game designers to feed the hunger of PS3's powerful Cell and RSX processors [the graphic chip of the PS3]. Adding support for Blu-Ray movie discs makes it even more attractive to consumers."
Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:

Most Read Articles

Suncorp turns to multi-agent AI for business transformation

Suncorp turns to multi-agent AI for business transformation

ATO, AFP, AER and Veterans' Affairs get IT modernisation funds

ATO, AFP, AER and Veterans' Affairs get IT modernisation funds

NSW Housing Development Authority largely cleared on shadow AI use

NSW Housing Development Authority largely cleared on shadow AI use

Waymo to update software after power outage snarls robotaxis

Waymo to update software after power outage snarls robotaxis

Log In

  |  Forgot your password?