Alpha Romeo F1 team buys land in the metaverse

Alpha Romeo Formula 1 team ORLEN has invested in the metaverse to create an enhanced audience experience for fans.

The Sauber Motorsport AG owned team has partnered with the world’s first hyper-realistic metaverse, Everdome, in order to create a realistic web3 experience for fans and the racing community.

According to Frédéric Vasseur, Team Principal Alfa Romeo F1 Team ORLEN, “We are taking a massive step to enter the metaverse, and Everdome has the expertise and technology we need to create a new sports-viewing, immersive experience.

Everdome will allow us to leverage the team’s intellectual property with ease, deploying a hyper-realistic experience that will elevate everyday life by blurring the lines between reality and verse existence.”

Everdome facilitates the creation and exchange of NFTs, land sales, marketplaces and avatars, and claims to provide the highest quality interaction between brands and consumers in the virtual world.

ORLEN will own its own real estate in the platform, providing a stage for fans and racing teams to interact.

“The synergy between sports and future technology has never been more apparent - whereas engaging with a brand’s community and fanbase are priority number one. We feel this partnership will provide an opportunity for both Alfa Romeo F1 Team ORLEN and Everdome to deliver for both communities,” said Rob Gryn, CEO of Metahero & Everdome.

“Joining the Alfa Romeo F1 Team ORLEN as their Official Partner is an honour, and an event that we feel will benefit both brands and teams going forward.”

ORLEN’s expansion into the metaverse is expected to push motorsports into a new era of fan engagement and provide new opportunities for innovation.

According to Bally Singh, CMO of Metahero and Everdome: “Everdome is opening its doors to global brands looking to enter the metaverse. The increasing demand of companies wanting to take advantage of the opportunities of holding real estate in this emerging market is growing and we are here to accommodate and guide them through this new process.”