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Adobe buys Marketo for $6.5 billion

By Vibhuti Sharma and Liana B. Baker on Sep 21, 2018 11:53AM

Adobe buys Marketo for $6.5 billion

Bulks up cloud-based digital marketing business.

Adobe has agreed to buy Marketo for US$4.75 billion (A$6.52) from private equity firm Vista Equity Partners, adding heft to its cloud-based digital marketing business. Best-known for its creative tools, Adobe has in recent years focused on the fast-growing cloud applications market, particularly ...

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