Adobe buys Marketo for $6.5 billion

By on
Adobe buys Marketo for $6.5 billion

Bulks up cloud-based digital marketing business.

Adobe has agreed to buy Marketo for US$4.75 billion (A$6.52) from private equity firm Vista Equity Partners, adding heft to its cloud-based digital marketing business. Best-known for its creative tools, Adobe has in recent years focused on the fast-growing cloud applications market, particularly ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
adobe cloud finance magento marketing marketo saas

Sponsored Whitepapers

Building a ransomware remediation backup strategy
Building a ransomware remediation backup strategy
Forrester's Asia Pacific Predictions 2021 Guide
Forrester's Asia Pacific Predictions 2021 Guide
Adopting a Next-Generation Data Security Approach
Adopting a Next-Generation Data Security Approach
How to be a SOAR winner
How to be a SOAR winner
3 steps to a well-rounded cybersecurity plan
3 steps to a well-rounded cybersecurity plan

Events

Most Read Articles

COVIDSafe data 'incidentally' collected by intelligence agencies in first six months

COVIDSafe data 'incidentally' collected by intelligence agencies in first six months
Long list of vulnerable Fortinet SSL VPNs published

Long list of vulnerable Fortinet SSL VPNs published
Telstra, ANZ, NAB redefine their future workspaces

Telstra, ANZ, NAB redefine their future workspaces
Optus launches Singtel's Gomo mobile brand in Australia

Optus launches Singtel's Gomo mobile brand in Australia
You must be a registered member of iTnews to post a comment.
| Register

Log In

Username / Email:
Password:
  |  Forgot your password?