ACMA gives green light for more subliminal ads

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The Australian Communications and Media Authority has ruled that an advertisement lasting three frames or more isn’t officially subliminal.

ACMA gives green light for more subliminal ads
The clarification, obtained by the ABC’s Media Watch program, comes after last week’s slap-on-the-wrist handed to Network Ten over the use of subliminal advertisements in the 2007 ARIA music awards broadcast.ACMA said Network Ten’s advertisements contravened Australian laws because a ‘two-frame ...

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