
ACMA said Network Ten’s advertisements contravened Australian laws because a ‘two-frame flash... is 'near the threshold of normal awareness', and therefore outlawed.’
“But a three-frame flash... is 'at or above' that threshold,” Media Watch program host Jonathan Holmes told viewers.
“And in ACMA's world, something that is at or above the threshold isn't near the threshold.”
The program demonstrated cheeky self-advertisements at both two- and three-frame lengths to show viewers the difference.