The key premise of the iPad mini is that you can hold it in one hand.
Apple's marketing machine sought to convince users that their favourite apps would still look great on a small screen. Executives touted that the same number of pixels have been squeezed into the 7.9 inches. Here is a look at Mail on the mini.
Could the iPad mini possibly be a solid enterprise device? Here is a Numbers dashboard presented on the smaller screen.
Here is Apple's presentation software Keynote, running a slideshow on the mini.
Apple's flavour of a word processor - Pages - as presented on the mini.
As expected, Apple is pressing ahead with its own maps software.
The Safari web browser on the iPad mini.
Facebook, as it is touted to appear on the iPad mini.
The iPad mini can shoot and do a basic cut of footage in 1080 HD.
iPad mini as a gaming device.
The iPad mini will most likely be used as a consumption device rather than a productivity tool. But app developers told iTnews that field sales staff might feel otherwise.
iPhoto on the iPad mini, which features a 5 Megapixel camera.
The key premise of the iPad mini is that you can hold it in one hand.