Telstra kept crowds fed and entertained at the launch of Apple's wunderfone at the Sydney T-life store.
on Jul 30 2010 11:41AM
The iPhone 4, what customers were all there to buy.
Food prepared for the hungry hordes gathering outside Telstra's Tlife store in Sydney.
Aren't phones supposed to be getting smaller? A prototype of the iPhone 4 Coffee Table Edition.
Master chefs Adam Liaw and Callum Hann at Telstra's midnight launch of the iPhone 4 on July 29, 2010.
MasterChef judge and food critic Matt Preston meets his public at the Telstra iPhone 4 midnight launch, July 29, 2010.
Is that a celebrity chef up there? Waiting in line at the Telstra midnight iPhone launch, July 29, 2010.
Telstra's first iPhone 4 customer, Sam Dunston from Minnamurra checks out the tapas at the launch of the iPhone 4.
The great thing about camping out at midnight launches is connecting with people.
Duelling iPads at the iPhone 4 midnight Telstra launch, July 29, 2010.
Musos tune for the iPhone 4 crowds: Wonder if they suffer from a-tune-uation issues?
Crowds line up near midnight for the launch of the iPhone 4 at Telstra's Sydney shop.
Crowds line up near midnight for the launch of the iPhone 4 at Telstra's Sydney shop.
MasterChef judge and food critic Matt Preston asks:"What's under the cover?"
A-ha! It's an iPhone 4!
The iPhone 4 that drove crowds into a feeding frenzy at its midnight launches around the country.
The iPhone 4 in profile.
Flight Control HD on the iPad passes the time for these amateur air traffic controllers (ATCs) waiting outside the Telstra shop for the midnight launch of the iPhone 4, July 29, 2010.
Crowds line up outside the Telstra shop for the midnight launch of the iPhone 4, July 29, 2010.
MasterChef contestants feed those waiting outside the Telstra shop for the midnight launch of the iPhone 4, July 29, 2010.
MasterChef contestants await the hordes outside the Telstra shop for the midnight launch of the iPhone 4, July 29, 2010.
Yummy, food.
Does my head look big in this hat?
Music, food, iPhone 4 - what more could you ask for?
Apple has turned its products - and its customers, presumably - into the Tickle Me Elmo must-haves of 2010.
MasterChefs pose for Telstra's publicity machine prior to the launch of the iPhone 4 in Sydney, July 29, 2010.
iPhone 4 seen in the wild at the Telstra midnight launch of the iPhone 4.
Crowds wait outside in the cold and the rain for a phone at Telstra's iPhone 4 midnight launch on July 29, 2010.
Smile, or, whatever you want to do with your face.
OK, I've been fed to bursting, watered, flash blinded by cameras and rained on in the cold. Now, give me my iPhone 4.
One happy chappy holds up his iPhone 4.
MasterChef contestants pose by a giant apple tree.
An apple a day keeps the master chef in pay.
Sam Dunston camps out to be the first Telstra iPhone 4 customer.
The wait was worth it: Sam Dunston of Minnamurra with his flash, new iPhone 4. July 30, 2010
The iPhone 4, what customers were all there to buy.