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Marketers lack the skills to tackle ad fraud alone

By Velvet-Belle Templeman

Aug 20 2021 5:00AM

[Requires login] Understand the ad fraud models.

Most marketers do not have the computer science or web programming skills to deal with the intricacies of the digital advertising ecosystem. Shailin Dhar, CEO of ad measurement business Method Media Intelligence (MMI) spoke to iTnews Digital Nation about the perceived complexities of the adtech ...

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