Glenfiddich and artist Jordan Gogos drop NFTs at Australian Fashion Week

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Glenfiddich and artist Jordan Gogos drop NFTs at Australian Fashion Week

Single Malt Scotch Whisky Glenfiddich, and artist Jordan Gogos from Iordanes Spyridon Gogos have released limited edition NFTs at the Afterpay Australian Fashion Week (AAFW).

Each of the 350 AAFW attendees were gifted with a MetaMask wallet and an NFT of the sneakers that Gogos wore during the show, in collaboration with sneaker designer Chase Shiel.

According to creative collaboration lead for Glenfiddich, Ross Blainey, “Glenfiddich has been a pioneer since its origins, so we decided to continue leading the way by being the first ones in Australia to gift limited-edition NFT artwork at a fashion show and introduce attendees to the Metaverse.

“We teamed up with Culture Vault, an Australian NFT curated platform and creative agency, to mint our drop and help attendees set up their MetaMask wallets. We chose to mint with Polygon as it’s the most sustainable blockchain platform and is leading the crypto world into sustainability with an energy-neutral approach.”

Gogos described the NFT drop as “complete boundary-pushing”.

“We wanted to do something different, allowing consumers to step into our world. Glenfiddich, Chase and I wanted to do something new that they don’t understand (and neither do we!). It’s a shared ride, starting a journey together and venturing into something never done before,” he said.

While the five hand-made sneakers are set to be archived post the show, the NFTs will live in the metaverse forever.

According to Glenfiddich’s Blainey, “These NFTs are a limited take-home art piece.”

The project reflects the business’ values when it comes to challenging convention said Blainey.

“We loved the idea of connecting Jordan with Chase, inspired by Jordan's attitude, unique collections, and ability to push boundaries with colour, materials, and design and having seen first-hand the art and craftsmanship of Chase’ creations. Both Jordan and Chase comfortably push against the grain and create without letting people interfere with their process or vision,” he said.

© Digital Nation

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