Property data and analytics provider CoreLogic International has recently acquired prop-tech firm AiRE, specialising in AI driven real estate lead identification.
The acquisition comes as CoreLogic expands its real estate technology footprint, with a focus on value adding for agents.
According to AiRE CEO Ian Campbell, “CoreLogic is focused on delivering increased value to agents, with more products in the pipeline positioning the agent at the centre of the property journey ecosystem.”
Upward of 4000 real estate agents in ANZ use AiRE’s ‘assistant’ technology, RiTA, for lead generation and nurturing related services.
According to Lisa Claes, CoreLogic International’s CEO, “The acquisition of AiRE aligns with CoreLogic’s vision of helping our real estate partners identify and leverage actionable leads while at the same time streamlining business performance through data, technology and the advanced capabilities of machine learning and AI.”
Agents are struggling to leverage their CRM data, says Claes, and AiRE’s solution ensures that they maximise its intrinsic value.
“AiRE will now be powered by the most extensive property data universe across Australia and New Zealand, delivering a unique suite of property and market insights for consumers, and property level triggers and events, to continually improve the model’s AI performance,” she said.
Using AiRE’s AI solution, real estate agents can better leverage their own IP, says Core Logic’s executive of product, data and analytics, Tim Jenner.
AiRE CEO Ian Campbell highlights Core Logic’s UK operations as a significant opportunity for the business to enhance its own functionality and expand into new markets.
“CoreLogic will also provide a significant boost in support resources, which will further enhance our clients’ experience and allow us to accelerate the growth of our award-winning technology,” said Campbell.
AiRE’s leadership team are set to continue to lead the business post acquisition, as part of Core Logic.
“For our existing team this gives us extra support, additional sales opportunities and access to learning and industry mentors that we’re very eager to take advantage of,” said Campbell.