It's time to rebrand IT

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It's time to rebrand IT

[Blog post] Let’s make our name relevant before it make us irrelevant.

The constraining implications of our name - information technology - are massive.  Something as superficial as the label we use to define our professional activity actually hides a substantial risk for our future: if we gradually lose the role of both envisioning the potential and defining ...

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William Confalonieri
William Confalonieri, the 2014 CIO of the Year, offers some clarity on IT strategy and bridging the divide between Information Technology and the ‘Digital’ domain.
Read more from this blog: Clear signal

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