IT's leading role in customer experience

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IT's leading role in customer experience

[Blog post] A recipe for a customer-centred ethos.

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Creating the ideal customer experience is one of the hot areas of focus right now for organisations who believe it will provide them a competitive advantage. So what’s the role of the CIO and IT team in helping develop the customer experience? It's clear that there is often a lack of ...

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David Gee
David Gee is an accomplished consulting and technology executive who has held CIO roles in Australia, China, Japan and the US. He explores the role of the CIO and the transformation journey. Other favourite topics include digital innovation, analytics and big data and the financial tech ecosystem.
Read more from this blog: G Note

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