VHA plows into heavy seas

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VHA plows into heavy seas

Revenue, customer numbers still dropping.

Vodafone Hutchison Australia continues to lose customers and money despite a heavy investment in networks and branding, with revenue for the second half of 2012 down 14.8 percent on the previous half.

Domestic customer numbers also continue to fall, down from 3.25 million in July 2012 to 3.17 million in September 2012.

Overall, Vodafone has lost in excess of half a million customers over the past 18 months.

The local numbers were revealed in Vodafone Group’s second half financial statement for 2012, ending September 30.

The overall picture for Vodafone internationally was also less than positive, with revenue down 7.4 percent and group EBITDA down 11.7 percent. Profit was up marginally, to £6.2 billion ($9.4 billion).

In a bid to stem losses, VHA recently announced cost cutting measures which will see 10 percent of staff made redundant by the end of November.

VHA also continues to trail key competitors Telstra and Optus in the introduction of 4G services.

A $500 million deal with controversial Chinese telecommunications supplier Huawei has seen it upgrade its 5800-strong base station network to the DC-HSPA+ standard. This upgrade offers maximum download speeds of 8 Mbps.

The company indicated it won’t have a 4G network in capital cities until at least the first half of 2013. 

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