Top Five SMS killers

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Top Five SMS killers

The gadgets on display at this year's mobile expos say it all. Short messages: your 160-character limit rule has come to an end.

Since its inception in 1985, the short message service (SMS) has taken the world by storm. Today, SMS is used to communicate anything from teenage flirting to corporate advertising, and has been blamed for the demise of vowels in an abbreviated language variant dubbed 'txtspk'.

One trillion text messages were sent in the U.S. last year, according to CTIA, which is triple the number sent in 2007.

In Australia, 6.9 billion text messages were sent by Telstra users alone during the financial year 07-08, representing a 42.2 percent increase from the previous year.

But as mobile broadband has become more pervasive and new smartphone platforms (such as the iPhone and Android) have empowered independent application developers, consumers now have access to far greater choice on which technologies they use for mobile messaging.

iTnews rounds up the five most likely usurpers to the short message throne.

5. Skype

When Skype launched an application for the iPhone this month, it clocked a total of 600,000 downloads within its first 48 hours. Skype is currently the top iPhone download in more than 40 countries around the world, including Australia.

The free application gives users access to Skype's voice, video calling and instant messaging functionality via 3G, Wi-Fi, GPRS or EDGE connections.

Instead of the traditional per-SMS charge, users incur only data access charges when sending and receiving instant messages to and from the 400 million users other Skype users worldwide.

Skype also has launched mobile applications for the Blackberry and Windows Mobile. Its 3.0 beta version for Windows Phones includes a function that delivers SMS messages via WiFi at discounted rates.

An SMS message to an Australian mobile costs $0.136, in addition to any data charges from the user's mobile operator.

Skype has not disclosed how much data is typically consumed by an instant message or SMS, and recommends an unlimited data usage plan as it expects data charges to vary depending on users' rate plan and network operator.

4. Talkster's Talki

Talki is a small, downloadable application for mobile phones that delivers SMS, MMS and voice calls over an Internet connection.

The application works on any Java-enabled phone with an Internet connection and seamlessly delivers messages via either the Talki network or SMS. Messages sent between Talki users are delivered free of charge. Text or picture messages to non-Talki users anywhere in the world are delivered via standard carrier SMS networks and cost five Euro cents (AUD$0.09).

Unlike most instant messaging services that require users to set up a username and password-protected account, Talki operates on the premise that the user's phone number is a sufficiently unique identifier.

Talki is developed by Canadian mobile communications company, Talkster and currently boasts "hundreds of thousands of users from the U.S., U.K., India and South Africa".

The application hasn't yet been actively advertised in Australia; however, it already has "several thousand users"in the country with the service spreading by word of mouth, according to Talkster president and COO James Wanless.

Besides building the Talki brand, Talkster also plans to grow the application's userbase via partnerships with mobile virtual network operators, whose SMS pricing has been limited by network providers so far. Wanless expects to be announcing some "gamechanging" deals" by the end of Q2 2009.

While he noted that carriers' bundled data offerings have sufficiently lowered the price of local SMS for users, Wanless said Talki is likely to fill a gap in the market for international messaging.

3. Meebo

Compared to SMS, instant messaging is a fractured market, with its users scattered across various platforms. The warring protocols have made it difficult for instant messaging to attain true ubiquity as a messaging service.

That's where Meebo comes in.

Meebo allows users to access several instant messaging accounts at once from a single browser- or smartphone- based application. It supports a wide range of protocols, including Google Talk, AIM, MSN, Yahoo! Messenger, MySpace IM, Facebook Chat, ICQ and Jabber.

The Web-based application was launched in September 2005 and currently serves more than 40 million people worldwide. It is free to use and funded by advertisements that appear in the background or at the bottom of a chat window.

Currently, Meebo is accessible via the mobile Web browser of the iPhone, iPod Touch, and Nokia's range of Internet Tablets. Users of Android-based smartphones can access Meebo via a downloadable application.

2. Push e-mail

Push e-mail closes the gap between e-mail and SMS by actively notifying users of new mail as soon as the e-mail client receives it.

The technology was popularised by Research In Motion's Blackberry in 2002. It is now supported by smartphones running on Palm, Windows Mobile, and Google's Android operating systems, as well as on the Apple iPhone and some Sony Ericsson and Nokia devices.

Barcelona-based application developer Brane Labs offers a push-email application called Mobiquus that can be downloaded and used for free on any Java-enabled mobile phone.

The application retrieves e-mail from various service providers, including GMail, Yahoo! and AOL mail, and delivers new messages to the device via an Internet connection.

Push e-mail may have replaced SMS in the hearts and minds of some technologists, including Google's Strategic Partner Development Manager Jon Steinberg, who twittered last month: "I don't totally understand why people with email capable devices use SMS. Is it because they don't have push email?"

For other users, however, SMS and email may continue to serve separate functions, with short messages being used to relay urgent notifications and email catering to more general communications.

1. Apps on tap - Mobile app stores

These days, smartphone users in want of software need look no further than handset vendors' online application stores, which open doors to a wider range of independent developers than ever before.

In the newly democratised market, users are likely to find ample supply of applications. On the messaging front, AIM, ICQ, Windows Live Messenger and Yahoo! Messenger have received the most attention on Blackberry App World. Meanwhile, twitter client Tweetie, SMS application iTXT and instant messaging client AIM have been most popular with users of the iPhone and iPod Touch.

The recently launched iPhone 3.0 operating system has given messaging applications yet more functionality with the addition of a push notification service which, like push e-mail, allows background applications to alert users of new information via sound or text.

Read on to page two for carrier responses to the threat of declining SMS revenues

Extending SMS: Multimedia and Next-Generation Enhanced Messaging

SMS revenues contribute no small portion of telco earnings. In June 2008, Singtel-owned Optus announced to its shareholders that SMS revenue accounted for 24 percent of its average revenue per user, up 1.4 per cent from the previous year.

Not one to surrender revenues without a fight, the mobile industry has been working towards reviving previously unsuccessful technologies like the Multimedia Messaging Service (MMS) and Enhanced Messaging Service (EMS).

MMS was introduced in 2002, and EMS in the late 1990s. Both build on existing SMS technology to include features like picture, video, and group messaging.

So far, interoperability has been the greatest barrier to adoption of these SMS successors.

In June 2008, the mobile industry renewed its efforts to popularise EMS via the CTIA's Wireless Internet Caucus Enhanced Messaging Action Team. The team aims to develop an "Inter-carrier Mobile Enhanced Messaging Recommendation" that will articulate the value of a next-generation EMS to carriers and subscribers.

"It's going to be hard to predict consumer behaviour in the future, but obviously efficiency and productivity in the enterprise is going to be increased with this [EMS]," said Kate Kingberger, CTIA's Director of Industry Development.

The Enhanced Messaging Action Team is banking on productivity enhancing potentials of group messaging and presence information for EMS's success.

Kingberger highlighted the reply-all functionality of EMS and its potential for quick, real-time communications within a group of employees without the need for a designated group moderator or facilitator.

She expects rapid uptake of EMS to begin in 2010 in the U.S., noting that it took the country's SMS market five years to grow to its current size of 110 billion messages per month.

The industry is working on lowering the financial barrier to entry for EMS and improving interoperability with legacy technologies such as SMS, MMS and 2G technologies, she said.

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