Mobile application tools developer Bright Software is searching for resellers and system integrators in every Australian capital city to help drive its new product set into the market.
Gary Caddy, national sales manager at Bright Software, said the subsidiary of Sydney-based contract manufacturer Bright Group sought resellers for its form executing engine BrightForms, XML-based application definition generator BrightBuilder and J2EE-based back-office gateway BrightServer.
"We have about half a dozen active resellers around Australia but we are looking to have at least five very active system integrators in each capital city," he said.
However, Hobart and Darwin might be more effectively served by a single branch office each, Caddy suggested.
Bright Software was particularly interested in finding system integrators that would use its rapid application development product set to serve clients in corporations, government, financial services, asset management, manufacturing and "all the usual suspects", he said.
The ISV did not have a direct sales team, Caddy said, so relied on an indirect channel.
"We're at that stage now where we have proven the product in the marketplace. We've got several customers on board. We've developed the product to the stage where we believe it's ready for mass market production," he said.
Bright Software's set of three interlocking tools was used to help develop "complete" mobile applications for notebooks, PDAs, tablets and CE platforms. They were compatible with Linux, Unix and Windows as well, Caddy said.
The company was a partner of IBM, Sun and Intel. Its products also worked with BEA and Oracle, he said.
"We're evolving the products. We've got a mobile 2003 platform for PDAs and working at the moment on developing that for J2EE so it will work with Nokia, Siemens, Blackberry and so forth," he said. "That's for January."
A packaged server product to run on IBM's DB2 and WebSphere was also in the wings, with talks currently underway with IBM and Sun, Caddy said.
Muharrem Bilgin, engineering director at Bright Software, said the ISV was working on another product, BrightIntegrator, aimed at reducing the issues around back-end integration.
"We will be pushing the initial version of that out into the market as well," Bilgin said.